Case study · Ellie Tattooer
A tattoo portfolio that sells
An American Traditional tattoo artist working out of Ritual Tattoo in Athens, whose work was living entirely inside a social feed that crops it and reorders it.
The problem
A tattoo artist's portfolio is the sales pitch, and a social platform decides how much of it anyone sees. The work needed to be shown at full quality, in an order she controls, alongside a way to sell flash and prints without handing a cut of each sale to a marketplace. The visual identity is strong and specific, so a generic gallery template would have undercut the thing being sold.
What I built
- A gallery built around full-quality imagery rather than thumbnails, with the ordering under her control instead of a feed algorithm's.
- A shop for flash and prints on the same domain as the portfolio, so the work and the way to buy it are never a link apart.
- The interface is styled to her existing identity rather than to a template, because for an artist the site is part of the portfolio, not a container for it.
- TattooParlor schema with the studio's real address, so a search for a tattoo artist in Athens can match the business rather than only the name.
- Privacy and terms as real routes, which a shop taking payments needs to have and to be able to show.
Where it stands
The portfolio lives on a domain she owns, so no platform decides who sees it.
The page title targets what a customer actually searches, the style and the city, rather than only the artist's name.
Want something like this?
Tell me what your business needs to do online and I'll come back within 24 hours with a clear, no-obligation quote.